It remains clear: AI is not just a tool; it’s a catalyst for transformation and it’s having a huge impact on the way leaders manage their teams, make decisions, and design strategies.

The integration of AI into CRM systems has certainly raised the bar. It provides businesses with deeper insights into customer needs and expectations.

Cybersecurity measures must be a high priority in 2025, and sustainable practices are becoming paramount for consumers and business percept

AI continues to play a key role in CRM across various industries. As customer expectations evolve and be shaped by changing behaviours,...

Microsoft has confirmed it will be opening a new office in London. The office will be dedicated to artificial intelligence (AI) and...

Due to the last four years of economic and commercial pressure for top marketers in the UK, marketing leaders have opted for a ‘bullish’...

A Q&A with digital leader, Tom Barker.

In recent years, the world has seen an escalating urgency to address environmental challenges and adopt sustainable practices across...

2022 saw a significant increase in digital transformation due to the COVID-19 pandemic, and this trend is set to continue in 2023. As...

Our Q&A with Raine Peake.

A Q&A with Head of Marketing, Chris Kelly.

A roundup of news in December.

Now, when it comes to whether the USA is a profitable place to expand your eCommerce business, retailers in the country would answer with...

As the end of 2022 draws close, the digital industry is closely keeping an eye on the trends that are set to make noise in 2023. The...

Just like September, it’s been an eventful month in the world of politics with a new Prime Minister (and a few casualties). Worry reigned...

Whilst September has seen major events in the UK such as a change in Prime Minister and the death of Queen Elizabeth II, and a new King,...

Despite their ‘Drops of Youth’ being one of The Body Shop’s best selling ranges, selling a bottle every 20 seconds around the world, the...

Technology has never been as influential in our everyday lives as it is at this very moment. As it continues to play a key role in our...

Whilst we have seen a rapid rise in ecommerce activity over the last two years, social media platforms have been emerging as a popular...

Find out more about Customer Acquisition Director at fourfiveuk, Rich Brown; in our latest Q&A.