Shopify has recently launched an Email Marketing tool, which will allow small-medium businesses to be able to create, run and track the progress of email campaigns exclusively within Shopify Marketing.
Shopify is a subscription to a software service that offers businesses the chance to create a website and use their shopping cart solution to sell, ship, and manage their products.
We guess it could be seen as other email building platforms, where it will offer users customisable email templates, that will be able to import existing brand assets and product content from merchants & stores, and emails are sent using the merchant's domain name. One of the key features as part of the email marketing tool, is its analytics. Once a campaign has been launched, it will show email open rates, as well as the products which have been added to the cart and purchased by customers.
Shopify wrote a blog to support the launch of their new tool, explaining: “Built using the marketing app extensions launched in 2018, Shopify Email is one of many marketing apps available within Shopify, and have partnered with the largest advertising platforms so that you can now run ads on Facebook, Google, Microsoft and Snapchat. By opening up our APIs, third-party marketing apps including Seguno, Omnisend and SMSBump have also integrated into Shopify so that you can run a variety of marketing campaigns easily.
With Shopify currently supporting 1.4m businesses, by partnering with some of the biggest names in the digital market, it’s certainly an exciting time for the organisation.