There has been a long anticipated wait for the return of live sport; under safe guidelines. The return of the Premier League has been greeted with warm welcome from football fans all over the world.
Although the remaining fixtures are being played behind closed doors, the Premier League is doing all it can to make the fans still feel part of the game. To celebrate the return of the Premier League, Budweiser launched their ad campaign entitled “Whassup Buds, Football is back!”
The advert shows participants of the advert shouting: “Football is back” across the phone to each other. The main purpose of the campaign with the hashtag: “WhassupBuds”, is to encourage football fans across the country to support their favourite football teams from home. Budweiser is also giving fans the chance to appear on a stadium screen pitch side, if they tweet a selfie to the UK Budweiser Twitter account.
Bringing the fans closer to their teams during this period is the main aim of Budweiser UK Senior Brand Manager, Martina Isella: “We know fans across the UK cannot wait for football to return, albeit behind closed doors, and neither can we. We’re looking forward to virtually transporting fans into the stadiums, bringing them as close to their favourite team as possible through the pitch perimeter boards.”
We have seen screens in stadiums featuring fans such as the Etihad Stadium, home to Manchester City; when they played against Arsenal.
Live games will be shown across Sky, BT, Amazon Prime and the BBC over the next few weeks, as the season draws to a conclusion. Social media has become a big part of how clubs communicate with supporters. Sky Sports have been showing highlights of all matches on their YouTube channels, while BBC have added “Match of The Day” to the iPlayer, ensuring fans can catch up with the iconic football show.
This is not what football fans would want as a permanent solution; as there’s no better feeling that standing or sitting in a stadium supporting your team. However, with the current restrictions in place, Budweiser and other digital outlets are doing all they can to ensure fans still have that match-day experience.
You can view the Budweiser advert below.