Following the result of COVID-19, and arguably the online benefits and offerings in recent times, there are now more e-commerce options than ever. As a result, being able to stand out and rank high on a global search engine like Google, can be challenging.
Google Search Central have released a new guide outlining new guidelines for developers to help improve search visibility for e-commerce sites.
In Google’s guide, they said “When you share your e-commerce data and site structure with Google, Google can more easily find and parse your content, which allows your content to show up in Google Search and other Google surfaces. This can help shoppers find your site and products,”.
The Topics covered in the guide include:
Where ecommerce content can appear on Google - Understand the different surfaces where your ecommerce content can appear.
Share your product data with Google - Decide which method to use when sharing your product data with Google.
Include structured data relevant to ecommerce - Help Google understand and appropriately present your content by providing explicit information about the meaning of your page with structured data.
How to launch a new ecommerce website - Learn how to strategically launch a new ecommerce website and understand timing considerations when registering your website with Google.
Designing a URL structure for ecommerce sites - Avoid issues related to crawling and URL design that are specific to ecommerce sites.
Help Google understand your ecommerce site structure - Design a site navigation structure and link between pages to help Google understand what is most important on your ecommerce site.
Pagination, incremental page loading, and their impact on Google Search - Learn common UX patterns for ecommerce sites and understand how UX patterns impact Google's ability to crawl and index your content.