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Customer Insights Agency

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Anant Sharma -
Founder & CEO  

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Matter Of Form 

Anant has spent the last 11 years leading Matter Of Form - an award winning experience design consultancy based in Shoreditch.

Anant is a futurist and innovation enthusiast, championing MOF's rich and varied trends and thought leadership programme. The programme explores the latest cultural trends, tech-developments and human behaviours to drive the discussion.

During his career, Anant has invested and been involved in a number of disruptive technology startups, as well as championing the strategy for MOF's hospitality and retail clients. Anant is a trained journalist, and after a stint in the broadcast news, spent the earlier parts of his career leading the creative process in tech companies.

About Matter Of Form

Matter Of Form is a leading experience design consultancy focused on strategy, design, technology and optimisation. We help timeless brands design what's next.


Our team is comprised of 60 passionate strategists, producers, experience designers, content producers, engineers and change-makers. 


We have a deep understanding of discerning audiences and how they expect to engage and interact with brands; now and in the future. Discerning customers make decisions based on subtle differences. It’s vital that their experience feels elegant, cohesive and connected. As a result, we strongly believe design is the difference between apathy and action.


Our Brand Interactions™ framework considers every touchpoint, and organises the customer experience across brand and digital into moments of delight, service and commerce, providing a platform for innovation and growth.


We have worked with brands including Aman Resorts, Belmond, Bill & Melinda Gates Foundation, Breitling, Cadogan Estates, Chelsea FC Foundation, Chiva-Som, Estée Lauder Fragrances, FLOWERBX, Heckfield Place, Knight Frank, National Geographic - Lindblad Expeditions, OFFICE Shoes, PWC, Queen Mary University, Shanghai Tang, Sport England, Tangle Teezer, Thanos Hotel Group, The Collective, Travel Corp, UNICEF, University of Westminster, World Economic Forum, World Food Programme and Yachting Partners International.


While we've won awards for our work, we're proudest of the numerous accolades we've received for the strength of our culture - including Campaign's Best Place to Work 2020. 


To discuss how we partner with companies to provide strategic design and tech services, please get in touch via to arrange a time to speak to with team of consultants.

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